Turn the Tide on Plastic
Veteran female round the world sailor Dee Caffari will combine her Volvo Ocean Race obsession with a deep passion for the ocean in 2017-18 after launching a campaign to Turn the Tide on Plastic.
Britain’s Dee Caffari will lead 'Turn the Tide on Plastic' – a mixed, youth focused team with a strong sustainability message in the Volvo Ocean Race 2017-18. Her campaign, already backed by the Mirpuri Foundation and Ocean Family Foundation, is dedicated to the issue of ocean health.
The sixth confirmed team out of a possible eight for the upcoming edition will amplify United Nations Environment’s 'Clean Seas: Turn the Tide on Plastic' campaign throughout the eight months of the race, which covers 45,000 nautical miles of racing around the world, taking in 12 Host Cities on six continents.
Caffari’s ambition is to build a multi-national, 50-50 male/female squad, with the majority under 30 years of age. As part of the sustainability focus, the messages around diversity in age and gender will be strong themes of a campaign that in sporting terms may not start as a favourite, but could easily surprise on the water.
Sabina Mollart RogersonHead of News - Sunset+VineUnited Kingdomsmollartrogerson@sunsetvine.com+44 207 258 6800+44 7922 140148